Meridianbet has been announced as the official presenting partner of UFC FIGHT NIGHT: Medic vs. Rodriguez, making it the exclusive sports betting sponsor for the promotion’s first-ever event in Serbia.
The event is scheduled for Saturday, August 1, at the Belgrade Arena, marking a significant milestone as the Ultimate Fighting Championship stages its inaugural fight card in the country.
The partnership will see Meridianbet receive extensive brand exposure throughout the event. Its branding will appear inside the iconic UFC Octagon, on official event artwork, round cards, digital campaigns, and social media promotions. Fans attending the event at Belgrade Arena will also see Meridianbet featured through in-venue advertising.
With UFC broadcasting the event to audiences worldwide through its international media partners, the collaboration is expected to give Meridianbet significant global visibility.
William Scott, Chief Executive Officer of Meridian Holdings Inc., said the partnership represents an important moment for the company, especially as Meridianbet celebrates 25 years since its beginnings in Serbia.
“Serbia is where Meridianbet’s journey began 25 years ago, and there is no better occasion to celebrate that milestone than UFC’s first event in the country,” Scott said.
He added that supporting combat sports has been a longstanding part of the company’s marketing strategy and described the UFC partnership as another step in strengthening the brand’s international profile.
Founded in Serbia in 2001, Meridianbet has expanded into multiple regulated markets while maintaining its presence in its home country. The UFC collaboration represents one of the company’s most prominent global sponsorships to date.
Beyond professional sporting events, Meridianbet says it continues to invest in grassroots sports by supporting youth academies, local clubs, community sporting initiatives, and programs focused on education and health across its operating markets.
